New design with rendering done in boxshot. These boxes are currently in production and will be in stores soon.

This rendering was for Hibbetts Stores, helping to sell the new concept and line of products.

I designed this packaging line following Champion's® new style guide convincing them that photography on the design will help have an impact on their new concept. This is currently in Target Stores.

This line is current in stores. I designed all packages following a new style guide. The current product colors were not popping off the black design so new product color options are being offered. I art directed the photography shoot, designed the packaging and also did all the production.

Working on a whole product line, enabled me to use common footprints, and create a consistent design throughout. This rendering was presented to a buyer, helping sales to show an impressive presentation. I designed this older orange version for the original sales meeting which in turn landed the business. C9® passed along a new style guide and I designed and produced the current black packaging.

A line of home exercise equipment. A rendering of the current design for a sales presentation.

A line of Heart Rate Monitors and Activity Trackers. 

A line of activity and sleep trackers. I worked on the original production. This is redesigned to promote a key selling feature and attract customers at the retail level.

This is part rendering and photography to show the whole line, utilizing Photoshop and Illustrator. The two boxes were done in illustrator and boxshot to show concepts for a new design.

Full boxes created for mock-up packaging and a rendering of the display. The display was physically mocked-up and sent for a sales meeting with a buyer.

This is an inhouse brand of running accessories packaged with clamshells, hanging cards and aluminum tubes all with the unique round shape of the packaging help this line to stand out in the stores. 

Packaging, Rendering of proposed display and a Sell Sheet for buyers

Design and production of the display. I art directed the photography shoot and did most of the packaging production.

Licensing the Wenger® brand name came with a clear direction about how to use their logo. I was the Art Director on this project, working from package shape concepts, to designed, photography shoot and production. 

Clamshells this was a unique design and a new concept way from a flat clamshell. They were designed with an easy open on the back. The cost was kept low by adding drawings instead of 4 color photography. This packaged used a metallic ink to shine on the shelves.

This line was sold in many major retail stores. I art directed the photography shoots for the line and did production.

A line of home exercise equipment. I designed boxes and did the production. A small PDQ with individual tubes for each  jump rope.

Men's and Ladie's line of home exercise equipment. I was the art director from concept, approval processes through to final production.

A line of ladies spa products, in a fun design that worked with the product color.

Small PDQ - Highlighting the concept of 2 for 1 - Two boxes individually packaged and sold in an acetate sleeve as a set.

Front facings of Gift Packaging that highlights many unique designs. The shelves were used in a pallet display.

These were just concept boxes for a buyer. I was given 3 products and a style guide, a little magic in Photoshop and Illustrator and these items blended right into the Wayland® brand. 

Art Director for the photography and design along with doing all the final production. This was a line that, included clam boxes, book boxes and closed boxes. 

Concept boxes that were rendered in boxshot. A style guide was supplied, I did 5 quick boxes matching their design and they were off to the buyer for a quick sale for the company.

This was a classic design using burgundies, browns and a serif type face that gave it a classic old wine feel. Book boxes, clam shells and closed boxes were all used to complete this line. The photography was fun with great lighting and props.

This was a line of games that were "Keeping It Green", using bamboo wood. A clean design along with a display that tied the whole concept together. I was the art director at the photography shoot right down to the production of the finished files.

Inexpensive gifts around the holidays. I was the art director including photography shoots and production

This line include, Home, Grill Tek and Golf and Auto products. Perfect Solutions® is an in-house brand that was sold to large retailers. I worked on the photography as an art director and the production.

The AT brand was a challenge because of costs, management wanted a small footprint and to sell this travel line at very low price point. This design was recently update from a full clam to a blister to add more production savings.